PACKY TECHNOLOGY

Shenzhen Paiyi Technology Co., Ltd.

Packy Technology is an operations company focused on cross-border content commerce and ecosystem services. Around the TikTok Shop ecosystem, the company operates across MCN creator management, TAP merchant services, and live commerce operations.

The company focuses on European markets, including Germany and France, combining content production, creator matching, short video, photo content, live commerce, and data review to support brands, merchants, creators, and platform ecosystem partners.

Positioning Cross-border content commerce and ecosystem services
Business Model MCN + TAP dual capability
Markets Germany, France, and Europe
Partners Merchants, creators, brands, and platform partners

MCN

Creator matrix and content growth

Packy Technology builds creator matrices across countries and content categories, with ongoing recruitment, screening, segmentation, and relationship management.

Creators receive product selection support, scripts, short video guidance, photo content support, and live commerce coordination.

TAP

Merchant product pool coordination

The company connects brand and merchant product pools, pricing mechanisms, sample resources, and campaign opportunities to improve cooperation efficiency.

Product matching is based on creator profile, account positioning, audience fit, and content format.

LIVE

Live commerce operations

Packy Technology combines short video seeding, live commerce conversion, and data review to form a more complete content-commerce loop.

Operational support includes product scheduling, scripts, incentives, interactive moderation, session review, and rhythm optimization.

GROWTH LOOP

From product opportunity to scaled growth.

  1. Product discoveryIdentify testable products and priority categories by market, category, and campaign timing.
  2. Creator matchingMatch creators and accounts by country, audience, positioning, and content format.
  3. Content productionCoordinate short videos, photo content, and live commerce for market testing.
  4. Data reviewReview clicks, conversion, orders, and operational rhythm for improvement.
  5. Scale playbooksExpand effective models and turn repeated workflows into practical SOPs.

MARKETS

Localization strategy

The company emphasizes localized language, creator style, content rhythm, and shopping context for Germany, France, and broader European markets.

Key categories include beauty and personal care, 3C electronics, home and daily goods, fashion accessories, health, and lifestyle products.

COLLABORATION

Platform, merchant, and creator cooperation

Packy Technology supports platform-side creator expansion, content efficiency, merchant onboarding, sample management, creator matching, and live commerce coordination.

The goal is to build a long-term growth relationship among platforms, merchants, and creators.

Account matrix cases German and French markets

Anonymized operations data includes content accounts in home goods, pet content, entertainment, and lifestyle, with visible high-view content examples such as 850K+, 470K+, 400K+, and 210K+.

Live performance snapshot $1,976 GMV

An anonymized live commerce snapshot shows 70 items sold, 235.29K impressions, 58.18K views, and tracked operating metrics.

Contact

Leon | support@packytech.com | +852 9608 2501